About 1981
1981 was never created to smell like everyone else.
Born in London, the collection exists somewhere between fragrance, memory, music, nightlife, and personal identity — inspired by the people, places, and moments that leave a mark long after they're gone.
The fragrances are designed to be worn alone or layered together, creating something that feels entirely individual to the wearer. Powered by our signature ingredient, ISO E Super, each scent reacts differently on skin, adapting to body chemistry and evolving throughout the day. No two people wear 1981 the same way.
The collection balances clean woods, soft skin musks, spice, florals, smoke, citrus and warmth — modern compositions designed to feel emotional, addictive, and lived in rather than overly polished or traditional.
"Formulated in Grasse — the perfume capital of the world. Because if you're going to make fragrance that lasts, you start where perfumery began."
Created independently by John Pritchard & David Sheehan, the brand grew from a shared obsession with fragrance, design, culture, fashion, music, and the emotional connection people have with scent.
What began as a conversation quickly became an ongoing pursuit to create fragrances that felt personal, modern, and genuinely wearable — scents that become part of someone’s identity rather than simply something they spray on before leaving the house.
The result is a collection designed not around trends, but around feeling.
Some fragrances feel clean and intimate. Others feel nostalgic, dark, warm, energetic, or quietly provocative. All are created to evolve uniquely on the skin of the person wearing them.
1981 isn’t about perfection.
It’s about chemistry, personality, memory, and the quiet chaos of modern life — bottled.
1981 Fragrance
What makes 1981 Fragrance different?
20% Eau de Parfum Concentration
The maximum fragrance load for rich, lasting scent.
Long-Lasting Wear
Elevated with a premium fixative for extended performance.
Adaptive Scent Technology
Our signature ingredient harmonizes with your body chemistry for a scent that becomes uniquely yours.
Designed for Layering
Crafted to wear beautifully alone or seamlessly blend with other fragrances for a custom creation.
Modern & Unisex
Refined, gender-inclusive formulations for all.
Freedom to layer. Freedom to experiment. Freedom to wear scent instinctively, rather than by rules.
