The Journal

Part notebook, part memory lane, part place-to-stop-and-sniff. Take a peek behind the green velvet curtain at the stories, experiments and quiet chaos shaping your new favourite fragrance, 1981.

Image of Introducing the Mini Collection
  • November 28, 2025
Introducing the Mini Collection

Big news, small bottles. We’ve introduced the Mini Collection - our full set of fragrances, now available in 5ml sizes....

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Image of 1981 at Nelle-DK: A Festive Day of Fragrance & Gifting
  • November 25, 2025
1981 at Nelle-DK: A Festive Day of Fragrance & Gifting

On 13th November, we spent the day at Nelle-DK in Norfolk for their Christmas gifting preview - a bright, easy-going...

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Image of The Party-Season Power Pair: War of the Roses × Midnight
  • November 14, 2025
The Party-Season Power Pair: War of the Roses × Midnight

Some pairings are good. Some are unexpected. And some feel like they were always meant to find each other. As we head...

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Image of Move Over Pumpkin Spiced Latte… There’s a New Spice in Town
  • October 08, 2025
Move Over Pumpkin Spiced Latte… There’s a New Spice in Town

Autumn has a habit of leaning predictable. The moment the leaves turn, the world goes into full pumpkin-spiced everything mode....

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Image of 1981 at Cavells: Supporting the First Macmillan Coffee Morning
  • September 27, 2025
1981 at Cavells: Supporting the First Macmillan Coffee Morning

Cavells hosted their very first Macmillan Coffee Morning, and we were proud to be part of it. The team baked...

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Image of 1981: The Launch We’ve Been Holding Our Breath For
  • August 21, 2025
1981: The Launch We’ve Been Holding Our Breath For

It’s strange how a moment you’ve imagined for years can still catch you completely off guard. For us, this launch...

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