The Journal

Part notebook, part memory lane, part place-to-stop-and-sniff. Take a peek behind the green velvet curtain at the stories, experiments and quiet chaos shaping your new favourite fragrance, 1981.

Image of 1981 Turns One
  • September 02, 2026
1981 Turns One

1981 Fragrance is one. Celebrate our first birthday and share how you wear your fragrance with the new 1981 Community.

Image of Introducing the Fragrance Fund
  • July 09, 2026
Introducing the Fragrance Fund

At 1981 Fragrance, we've always believed that loyalty should feel personal. Over the last few months, so many of you...

Image of Midnight + 1981: A Lesson in Layering
  • June 16, 2026
Midnight + 1981: A Lesson in Layering

Layering sits at the heart of everything we do. Whilst every 1981 fragrance has been designed to stand confidently on...

Image of Superbloom: A New Season of Fragrance
  • April 21, 2026
Superbloom: A New Season of Fragrance

A new season calls for something new. Spring has a way of resetting everything — lighter days, clearer air, a...

Image of Our First Welsh Stockist: Jon Ian
  • March 18, 2026
Our First Welsh Stockist: Jon Ian

Some milestones feel bigger than others - and this is one we’ve been looking forward to. We’re very proud to...

Image of New Stockists in Dorset & Ireland
  • February 19, 2026
New Stockists in Dorset & Ireland

There’s always a special kind of excitement when 1981 finds a new home — and we’re very happy to be...

Image of Meet the Discovery Set
  • January 30, 2026
Meet the Discovery Set

Some things are better discovered slowly. Our Discovery Set brings together the full 1981 collection in one place - one...

Image of New Year. Same Great-Smelling You.
  • December 31, 2025
New Year. Same Great-Smelling You.

As the year turns, we wanted to pause - just briefly - to say thank you. Thank you to every...

Image of 1981 at ROSE the Store: Last Call for Christmas
  • December 20, 2025
1981 at ROSE the Store: Last Call for Christmas

We were in the area, so we did what felt right - we stopped by to see the team at...

Image of 1981 at Lewis Yates: The Art of Gifting
  • December 10, 2025
1981 at Lewis Yates: The Art of Gifting

On 6th December, we spent the afternoon at Lewis Yates in Billericay, Essex for The Art of Gifting - an...

Image of A Very 1981 Christmas: Gifting Made Easy
  • December 09, 2025
A Very 1981 Christmas: Gifting Made Easy

Christmas gifting doesn’t need to be complicated - especially when fragrance is involved. Whether you’re buying for yourself (always encouraged)...

Image of 1981 at Willow and Wolf: Festive Shopping & Celebrations
  • December 08, 2025
1981 at Willow and Wolf: Festive Shopping & Celebrations

We were invited to take part in the very first Willow & Wolf Christmas Shop at The Barn, held at...