At 1981 Fragrance, we've always believed that loyalty should feel personal.

Over the last few months, so many of you have supported us by returning time and time again. Whether you've discovered your signature scent, built a fragrance wardrobe through layering, or introduced us to friends and family, you've become part of the story we're creating.

So we wanted to find a way to say thank you.

Today, we're introducing The Fragrance Fund.

It's our way of giving something back every time you interact with us. Create an account, purchase a 100ml fragrance, leave a review or celebrate with us, and you'll earn credit that can be used towards future purchases.

Simple.

No confusing points. No complicated tiers. Just real credit waiting for you whenever you're ready to discover your next fragrance.

Your collection evolves over time. Seasons change. Tastes change. Sometimes you fall in love with something completely unexpected.

We hope the Fragrance Fund gives you another reason to come back whenever that moment arrives.

You can create your account today and receive £10 to get you started, with plenty more opportunities to build your Fragrance Fund as part of the 1981 community.

We're really excited to share it with you, and as always, we'd love to hear what you think.

John, David & Patsy 🐾