Make it last.

Fragrance should be stored in a cool, dark place with a consistent temperature.

Avoid areas such as bathrooms, windowsills, or near radiators, where heat, light, and humidity can affect the composition of the scent.

Keeping your fragrance in a drawer or cupboard — ideally in its original box — will help preserve its quality over time.

Apply fragrance directly to the skin, focusing on pulse points such as the wrists, neck, and behind the ears.

Avoid rubbing the fragrance into the skin, as this can disrupt how the scent develops.

For a longer-lasting effect, apply to moisturised skin and build gradually.

All 1981 fragrances are created with a premium fixative to help extend wear, giving each scent lasting presence on the skin.

Fragrance also lasts longer on hydrated skin, so applying after moisturising can help improve longevity.

You can lightly mist clothing or hair for a softer, more diffused scent — taking care with delicate fabrics.

Layering fragrances can also enhance depth and longevity, creating a more personal result.

Fragrance is designed to evolve as it interacts with your skin and the environment.

Body chemistry, temperature, and even the time of day can influence how a scent develops — which is why it can smell slightly different on each person.

This evolution is part of what makes fragrance personal.

Over time, fragrance can gradually change — particularly if exposed to light, heat, or air.

You may notice subtle shifts in colour or scent. While it may still be safe to use, it may not reflect the fragrance as it was originally intended.

Our fragrances are marked with a 24-month period after opening. Beyond this point, the scent may begin to alter and may no longer perform at its best.

Proper storage will help maintain its character for longer.