We were in the area, so we did what felt right - we stopped by to see the team at ROSE the Store.
It was a chance to say hello properly, catch up in person, and jump on socials to talk a little about 1981 - how the fragrances are built, how to wear them, and why we believe scent should feel personal, playful and never too serious.
Spending time in store is always a reminder of why we love what we do. Meeting customers, answering questions, watching people sniff, pause, and find the one that clicks - those moments never get old.
A big thank you to the ROSE the Store team for the warm welcome, and to everyone who stopped by for a chat. If you’re in Westbourne, Bournemouth, it’s well worth popping in and spending some time with the collection.
John (and Patsy, who insists every stop counts as a road trip) 🐾
About ROSE the Store
ROSE the Store is an independent fashion and lifestyle boutique based in Bournemouth, known for its carefully curated edit of clothing, accessories and design-led brands. The store blends contemporary style with an easy, coastal sensibility.
With a focus on quality, individuality and thoughtful curation, ROSE champions brands that feel modern, wearable and quietly confident - pieces you’ll return to season after season.
You’ll find ROSE the Store at 15 Seamoor Road, Westbourne, Bournemouth, BH4 9AA, right in the heart of one of the town’s most loved independent shopping areas.
A visit to ROSE feels relaxed, welcoming and well-considered - the kind of place where discovering something new happens naturally.

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