On 13th November, we spent the day at Nelle-DK in Norfolk for their Christmas gifting preview - a bright, easy-going event filled with familiar faces, new customers and a lot of thoughtful conversations about scent.

It was a joy introducing the 1981 collection, talking through each fragrance and helping people discover the one that instantly felt like their Christmas signature. There’s something exciting about seeing those reactions in person - the quiet nods, the unexpected favourites, the “I think I’ve found it.”

A special thank you to Vinedme Norfolk for bringing along their Portuguese fizz, which added just the right amount of sparkle to the day.

If you missed the event, the festive gifting collection at NelleDK is available right up until Christmas. You’ll find them at Drove Orchards Ltd, Drove Orchards, A149, Hunstanton, PE36 6LS - well worth a visit if you're nearby.

Thank you to everyone who came by, and to the NelleDK team for having us.

John (and Patsy, who is convinced she would’ve been the star of the show) 🐾

About Nelle-DK

Nelle-DK is an independent lifestyle store nestled within Drove Orchards on the North Norfolk coast. Founded by Danish-born Jeanett Pugh, the store brings a Scandinavian sensibility to Norfolk – clean lines, thoughtful design and a beautifully curated mix of clothing, footwear and accessories.

Every piece is hand-picked each season, with the team known for their warm, personalised style advice.

You’ll find Nelle-DK at Drove Orchards, A149, Thornham, Hunstanton, PE36 6LS – a 350-acre destination of orchards, meadows and coastal air, set within the Norfolk Coast Area of Outstanding Natural Beauty.

A visit to Nelle-DK feels considered, calm and distinctly Scandinavian – a little slice of Denmark on the Norfolk coast.