The Journal

Part notebook, part memory lane, part place-to-stop-and-sniff. Take a peek behind the green velvet curtain at the stories, experiments and quiet chaos shaping your new favourite fragrance, 1981.

Image of Superbloom: A New Season of Fragrance
  • April 21, 2026
Superbloom: A New Season of Fragrance

A new season calls for something new. Spring has a way of resetting everything — lighter days, clearer air, a...

Image of Our First Welsh Stockist: Jon Ian
  • March 18, 2026
Our First Welsh Stockist: Jon Ian

Some milestones feel bigger than others - and this is one we’ve been looking forward to. We’re very proud to...

Image of New Stockists in Dorset & Ireland
  • February 19, 2026
New Stockists in Dorset & Ireland

There’s always a special kind of excitement when 1981 finds a new home — and we’re very happy to be...

Image of Meet the Discovery Set
  • January 30, 2026
Meet the Discovery Set

Some things are better discovered slowly. Our Discovery Set brings together the full 1981 collection in one place - one...

Image of New Year. Same Great-Smelling You.
  • December 31, 2025
New Year. Same Great-Smelling You.

As the year turns, we wanted to pause - just briefly - to say thank you. Thank you to every...

Image of 1981 at ROSE the Store: Last Call for Christmas
  • December 20, 2025
1981 at ROSE the Store: Last Call for Christmas

We were in the area, so we did what felt right - we stopped by to see the team at...

Image of 1981 at Lewis Yates: The Art of Gifting
  • December 10, 2025
1981 at Lewis Yates: The Art of Gifting

On 6th December, we spent the afternoon at Lewis Yates in Billericay, Essex for The Art of Gifting - an...

Image of A Very 1981 Christmas: Gifting Made Easy
  • December 09, 2025
A Very 1981 Christmas: Gifting Made Easy

Christmas gifting doesn’t need to be complicated - especially when fragrance is involved. Whether you’re buying for yourself (always encouraged)...

Image of 1981 at Willow and Wolf: Festive Shopping & Celebrations
  • December 08, 2025
1981 at Willow and Wolf: Festive Shopping & Celebrations

We were invited to take part in the very first Willow & Wolf Christmas Shop at The Barn, held at...

Image of 1981 at The Dressing Room: Christmas at the Shop Small event.
  • December 01, 2025
1981 at The Dressing Room: Christmas at the Shop Small event.

This past Saturday, we joined The Dressing Room in St Albans for their Christmas Shop Small event - a day...

Image of Introducing the Mini Collection
  • November 28, 2025
Introducing the Mini Collection

Big news, small bottles. We’ve introduced the Mini Collection — our full set of fragrances, now available in 5ml sizes....

Image of 1981 at Nelle-DK: A Festive Day of Fragrance & Gifting
  • November 25, 2025
1981 at Nelle-DK: A Festive Day of Fragrance & Gifting

On 13th November, we spent the day at Nelle-DK in Norfolk for their Christmas gifting preview - a bright, easy-going...